Project Lead-Digital Marketing
Location:
Work from Home Setup
Employment Type:
Part-TIme
About the Role
The Project Lead – Digital Marketing is responsible for overseeing the planning, execution, and delivery of all digital marketing campaigns. This role manages a cross-functional team composed of a Content Writer, Graphic Designer, and Go High Level (GHL) Specialist to ensure all marketing assets are delivered on time, aligned with brand standards, and performance-driven.
The Project Lead serves as the primary point of contact for the client, leads weekly planning meetings, and ensures all deliverables support overall marketing objectives, visibility, and growth. This is a leadership role requiring strong project management, digital marketing expertise, and client communication skills.
Key Responsibilities
Leadership & Team Management
• Lead and manage the Content Writer, Graphic Designer, and GHL Specialist.
• Assign tasks, set deadlines, and monitor deliverables across campaigns.
• Ensure cross-functional collaboration and workflow efficiency.
• Review and approve content, design, and automation outputs prior to client submission.
• Maintain quality control across all marketing assets.
Campaign Planning & Execution Oversight
• Develop and oversee weekly and monthly campaign plans aligned with marketing strategy.
• Ensure end-to-end execution of:
• Weekly newsletters (planning, copy, design, upload to GoHighLevel, testing, scheduling, and tracking)
• Blog creation (minimum two per month, SEO-friendly and strategically repurposed)
• Weekly social media posts aligned with newsletter/blog content
• Ensure all materials are mobile-responsive, brand-aligned, and strategically positioned.
• Monitor timelines to guarantee on-time delivery of all deliverables.
• Oversee basic campaign performance tracking (open rates, click-through rates).
Website Audit & Optimization Coordination
• Conduct monthly website content audits.
• Assess blog placement, visibility, and content alignment.
• Identify optimization opportunities and improvement areas.
• Identify optimization opportunities and improvement areas.
• Prepare summary reports with recommended updates.
• Coordinate approved updates with external web development team (Big Tuna).
Client Coordination & Reporting
• Lead and facilitate weekly/monthly client meetings.
• Present campaign updates, performance summaries, and upcoming plans.
• Gather feedback and manage revisions (one round per newsletter).
• Provide performance insights and actionable recommendations.
• Ensure alignment between client expectations and internal execution.
Qualifications
• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• Minimum 3–5 years of experience in digital marketing, campaign management, or marketing leadership roles.
• Proven experience leading cross-functional teams.
• Strong project management and organizational skills.
• Experience with email marketing platforms (e.g., Constant Contact, GoHighLevel, Mailchimp or alike).
• Working knowledge of Go High Level (GHL) or similar marketing automation tools.
• Understanding of SEO best practices and content marketing strategy.
• Experience reviewing analytics and translating metrics into actionable insights.
• Excellent communication and presentation skills.
• Detail-oriented with a strong commitment to deadlines and quality standards.
• Results-driven mindset with the ability to balance strategy and execution.